Mar 18, 2012
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SXSW 2012: It's a wrap
AUSTIN, TEXAS -- Sure, plenty of stars and superstars descended on the South by Southwest Music Conference, which concluded Sunday after five days of glad-handing, pitch-making and music scouting by thousands of attendees. There were sets by everyone from Bruce Springsteen and Jack White to Erykah Badu and 50 Cent (with a drop-in from Eminem).
But mostly this was about the 2,000 bands or artists who aren't Springsteen, the up-and-comers who might be, could be next in line to make life-changing music.
CONTINUED
Mar 18, 2012
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SXSW: Foursquare CEO Dishes: Deals & Monetization
ustin, TX - Foursquare marketers who'd like to see more foot traffic generated by mobile search and the deals they are running may be pleased with the geo-social app's next iteration, CEO Dennis Crowley suggested during his SXSW keynote today.
"We're disassembling the app and reassembling it to encourage people to explore," he said. It was one of a handful of times Crowley used the word "explore" during a Q&A-styled session. This year Massive CIA's mash-up of Foursquare and SXSW Sched showed what was trending NOW so users wouldn't miss secret shows and pop-up events - and who was going.
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Mar 17, 2012
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SXSW: No rest for the wicked
I woke up today, had a sit-down breakfast for the first time in nearly a week, and vowed not to have a crazy day. Then I looked at the SXSW schedule and realized that's not an option. It's never an option here, actually.
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Mar 17, 2012
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SXSW 2012: 10 Things Seen and Heard Friday
When Tom Morello took the stage at the Swan Dive in Austin on Friday night, he chose to convert what otherwise would've been just another SXSW-only showcase into a true Occupy gathering – an event which he described as "Occupy SXSW," and which he organized in conjunction with Occupy Austin. Morello informed the crowd – which primarily consisted of SXSW badge holders – that, just outside the bar, a "people's stage" had been erected to broadcast the show on the street for Occupy protestors and the general public at large.
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Mar 17, 2012
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Santigold displays total career takeover at SXSW
AUSTIN, Texas — Santigold remade South By Southwest into an eccentric dance party on Friday, turning the annual music conference and festival into a participatory event for some of her lucky fans.
The delightfully uncategorizable singer from Brooklyn pulled 17 fans on stage and invited them to dance to her upbeat anthem "Creator" at the SPIN Live Party at Stubb's Barbecue.
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More News
Mar 17, 2012
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130 Bands You Should Hear at SXSW, or at Home
This week, all of our friends, contemporaries, colleagues and peers are in Austin at the annual South By Southwest festival. Over the years, SXSW has grown into a many armed beast, encompassing the worlds of music, film, and digital (web 2.0 and mobile) and has, at least in the music portion, shifted focus a bit. SXSW was originally a convenient, consolidated showcase event for underground acts and small labels from all over the world. Except for a few hardcore holdouts who distribute their own releases (on cassettes and stuff) there aren't really indie labels anymore, and underground acts don't really need to showcase for anyone, because the internet is their industry.
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Mar 16, 2012
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SXSW: Grimes proves she's the real deal
Somewhere in French Canada, there’s a lab where art-school-educated engineers wearing white smocks by A.P.C. and protective Ray Ban-designed goggles have built, out of blond hairs and buzz, the continent’s most hype-friendly artist. Her name is Claire Boucher, but she goes by Grimes.
Thing is, she really is good.
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Mar 16, 2012
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SXSW 2012: Meet the busiest man in Austin, Texas
Yes, South by Southwest is overwhelming. The stats are mentioned in nearly every post on this blog. There are more than 2,000 bands in Austin, Texas, this week, and they're playing at more than 90 venues. And that's just the officially sanctioned events. Plotting and sticking to any sort of schedule with this much happening is nearly impossible. Yet no one, perhaps, has it harder than recent L.A. transplant Tom Windish.
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Mar 16, 2012
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SXSW Comedy, Day 6: Set List with Paul Provenza
SXSW Comedy, Day 6: Set List with Paul Provenza, awkward trade show comedy and more!
Another highlight in the innovative comedy realm was the critically-acclaimed Set List: Stand-up without a Net. Hosted by Paul Provenza, the show invited a series of comedians onstage to perform material based on a series of absurd phrases (like “racism permit” or “in defense of pedophilia…”) projected on a screen. Here’s the catch: these comics didn’t see any of those phrases beforehand. Think of it as improvised stand-up.
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Mar 16, 2012
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Music Events for March, 16th 10am-5pm
Cool Garage Recording Tools and the Crap to Avoid; Panel
11am, ACC, Room 17B
All Day Event - Flatstock 33 sponsored by HGTV
11am, ACC, Ballroom A, B, C
Sonicbids Party
11:30am, Maggie Mae's
The SXSW Green Zone, Presented by Whole Foods Market
12pm, 7th and Red River St.
All Day Event - Music Gear Expo
12pm, ACC, Exhibit Hall 5
StyleX open 12-8pm; Free to public - fashion shows at 6pm
Austin Convention Center, Exhibit Hall 4, from Noon to 8PM
About Massive
Massive Creative Intelligence Agency is a joint partnership with New Reach Marketing and leading A&R Research, Music and Trend discovery expert Paula Moore. Our executive team has a unique ability to understand how culture intersects with and impacts youth decisions. Using experience and intuition to guide the research, our team delivers outstanding intelligence, research, and client programs.
Intelligence • Activation• Engagement
Our innovative approach offers deep understanding and strategic recommendations to enable the most forward-looking and effective brand management for a range of clients, including entertainment, technology, corporate brands, and media and brand agencies. We help brand teams and ad agencies leverage the right information to make connections with young consumers through integrated experiential campaigns and activations with a mixture of tailored digital content and targeted consumer research. We engage trendsetters and tastemakers to weigh in on current and future trends in fashion, lifestyle, music, sports, and entertainment.
Proprietary buzz and social media tools can be used to make quantitative predictions on cultural behaviors. We identify emerging movements in popular culture and then translate that data and observations into relevant knowledge, strategies, and actionable plans for companies, brands, and organizations. We separate the trends from the fads to understand the cultural significance of our leading edge "raw material" and determine how our clients can best benefit from these insights.
A leading edge platform acts as a trends feed from our elite scouting and trend spotting community. The unique and proprietary experiential education program helps scouts hone their interpretative skills and foresight, and the community uses key words to describe the feeling, opinion, fact, and future in recommending trends, providing a detailed description of their current market, such as which brands are talking to young people in new and exciting ways and where that brand is headed.
The scout community provides a future-focused view on youth culture around the globe; we analyze their reports, user-generated pictures and videos as points of reference and additional data streams in our research intelligence.
Scouts
The Massive Creative Intelligence Agency has launched an exciting new platform and Experiential Education Program focused specifically on Talent Scouting and Trend Spotting, designed for aspiring scouts interested in careers in the music and entertainment industry and for University Music Industry Business, Entrepreneurship, and Marketing Programs. University Undergraduate Programs are integrating Massive now, and hundreds will be activated in 2011.
Experiential education strategies help students stay ahead of the curve and have hands-on real world experience to gain competitive advantage as they endeavor to pursue careers in music and media. Our program offers a rare, intimate and interactive setting that empowers participants to learn and develop critical skills in scouting and trend spotting practices, market research, and analysis. Our platform allows students and faculty to interact with and learn alongside students and faculty from schools across the United States and select international territories.
There are many experiential values for participants including: networking, professional development, visibility to future employment opportunities and interaction with our company and clients. Our clients are comprised of decision makers and industry leaders in music, entertainment, media, marketing, advertising, brand managements and market research.
This is a privately funded program; there is no cost for faculty or students to access and use the platform. Individual selection to participate in our program outside of our University partnerships is based on application answers and subsequent interview.
Education and Training
This is the definitive guide for people starting or pursuing a career in talent scouting or trend spotting. The flexible and dynamic program helps you to grow in the direction you choose, and reveals why talent scouting and trend spotting is vital to anyone actively engaged in the music or branded entertainment business. Massive’s experiential education program will prepare and empower you to succeed whether you are starting your own company, or pursuing a corporate position.
Clients
With over 10 years experience of building new research techniques with online scouting and trend-spotting communities, Massive Creative Intelligence Agency offers practical solutions to help clients activate brand engagement and learn more about popular culture interests and preferences. This intelligence provides clients with strategic thinking and positioning as well as communication insights and how to direct this information effectively.
Our leading edge community of connected, interested, and culturally savvy young people, is the world’s largest scout and trend-spotting community. The social and opinion-oriented research, demographic and psychographic business intelligence is presented by the users of the current market.
The community is a resource that can be tapped into quickly and efficiently at any time. It is both a bank of cultural observations and a consistent trends feed. By participating in surveys and a range of other research inquiries, the community is able to provide cutting edge information about current trends.
For more information on our client intelligence platform, intelligence reports and surveys, experiential campaign strategy and execution, or any other client services, please request access here.